Case IH stakes claim to best value with Puma

In an industry-first initiative, Case IH has created the Puma Best Value Promise. The Promise, available to potential purchasers of Case IH Puma tractors, guarantees that customers will receive the best value for their money if they purchase a Puma.

"While there are plenty of opportunities for equipment dealerships to beat competitive quotes by a certain percentage, that's not what the Puma Best Value Promise is all about," explained Case IH Marketing Manager, Stuart Brown. "We genuinely believe that the packages and specifications available with Puma tractors do provide more intrinsic value for farmers than competitive models. That's why we're encouraging potential customers to go elsewhere first, then bring their best quote to their local Case IH dealership. The dealership will find a way to provide more value – whether by including guidance options or other upgrades – by truly listening to what our customers want on an individual basis."

Case IH is so confident they can offer a better value package on any Puma tractor that they have committed to giving customers an 80-piece Case IH toolkit worth $575 absolutely free if that customer still decides to go elsewhere. Customers will need to provide a written quote at the initial meeting with their local Case IH dealer. If they decide to go elsewhere, they will need to provide proof of purchase to claim their Case IH toolkit.

Case IH's Puma range of tractors combine broadacre capability with row crop power to create a versatile, tough workhorse that can handle just about any on farm task. With five models ranging from 127 hp to 224 hp, the top-of-the-range Puma 225 comes with Continuously Variable Transmission (CVT) as standard.

For further information contact: Stuart Brown, Marketing Manager, stuart.brown@caseih.com